Adelaide Trail Runners
Worked on some fun poster and promo designs for Adelaide Trail Runners! They host amazing trail running events around South Australia, and I got to create visuals that reflect the energy and vibe of the running community. Lots of bold type, movement, and earthy tones to match the trails.
Overview
Adelaide Trail Runners is a community-driven brand that hosts epic trail running events across South Australia. With a strong presence among local running enthusiasts, they needed promotional materials that matched the energy of their events and helped boost awareness and signups. My goal was to capture the spirit of the trails and the excitement of race day — all through design.
The Solution
I created a set of bold, eye-catching posters and promotional graphics that brought the adrenaline of trail running to life. Using earthy tones, dynamic layouts, and bold typography, each design reflected the rugged beauty of the trails and the momentum of the running community. The visuals were designed to stand out both online and offline — from local cafes to social media feeds.
The Outcome
The final assets helped generate buzz for Adelaide Trail Runners' upcoming events, with designs that felt true to their community and visually distinct. The graphics not only boosted visibility but also strengthened their brand identity — making their event materials instantly recognizable and exciting to their audience.
