Carnivalist

Overview

Carnivalist is an app created for people who live and love Carnival — the music, the movement, the events, and the culture that shape the experience. The founders had a strong idea, but needed a clear content direction and consistent execution to match the scale of their vision. Carnival is a massive, colourful world, and the real challenge was capturing all that excitement in a way that felt organised, engaging, and true to the culture.

The Solution

I helped transform their raw concept into a structured, energetic digital presence.
That meant spotlighting key Carnival events, creating content that celebrated the culture, and building hype around every upcoming Carnival season.

From visual storytelling to platform-specific content flows, everything was designed to keep the Carnival community informed, excited, and connected — while giving the brand a consistent identity.
The goal was simple: make Carnival feel alive inside the app and across their channels, without overwhelming the user or losing the vibrancy that makes it special.

The Outcome

Carnivalist went from a loosely defined idea to a polished, culturally rich digital experience. The brand developed a strong, consistent identity and a content system that showcased events, amplified the vibe, and kept the community engaged year-round. The result was a platform that finally matched the energy and ambition of Carnival itself — lively, unified, and built to grow.