Midwest Sea Salt Co.

Overview

Midwest Sea Salt is a personal care brand offering a wide range of bath, body, and wellness products—along with private labeling and wholesale services as a manufacturing company. When they reached out for social media support, they faced two major challenges: limited visual assets and an extensive product line that could easily overwhelm customers. They needed a social presence that felt clear, inviting, and easy to navigate while still showcasing the depth of what they offer.

The Solution

To bring clarity and consistency to the brand, I built a content strategy focused on simplifying the way their products were presented. Instead of highlighting everything at once, I created themed content pillars that grouped products by purpose, packaging, and everyday use. This made the brand feel more approachable and helped customers understand exactly how each product fits into their routine.
With few original photos available, I used AI-generated visuals and creative direction to fill in the gaps—producing imagery that matched the brand’s feel and allowed us to maintain a seamless, polished look across the feed.
Because private labeling and wholesale are core parts of their business, I also integrated these services into the content calendar in a way that felt natural and informative, reaching both consumers and potential business clients.

The Outcome

The refreshed content direction brought structure and simplicity to a previously overwhelming product catalog. The brand’s social presence began to feel more cohesive, engaging, and visually consistent. Within the first month, the brand saw an increase in private label and wholesale inquiries, showing that the new approach resonated with the right audience.
By combining strategic storytelling with creative problem-solving, we transformed Midwest Sea Salt’s social media into a clear, compelling space that highlights the value of their products and services—without ever feeling cluttered or confusing.