Mini Meltdowns
The third brand I’ve helped build for this long-time client, Mini Meltdowns, is a podcast that offers a candid, unfiltered look at life as parents, business owners, and everything in between. Following the success of Welle Club and Welle Essentials, this brand needed a personality that felt distinct yet complementary—something raw, real, and refreshingly relatable.
Overview
Mini Meltdowns by Elle and Dave is a podcast that pulls back the curtain on parenting, entrepreneurship, and the beautiful chaos of juggling both. With humor, honesty, and a whole lot of real talk, Elle and Dave share their experiences, struggles, and wins—creating a space where listeners feel seen, understood, and entertained. As the third venture in their growing brand ecosystem, Mini Meltdowns needed a strong identity that connected seamlessly with their existing audience while carving out its own space in the podcast world.
The Solution
To establish Mini Meltdowns as more than just a podcast, I built a cohesive brand strategy that captured its essence—raw, relatable, and refreshingly honest. From branding and messaging to content direction and launch strategy, every element was designed to highlight Elle and Dave’s unique dynamic while making the podcast an engaging, must-listen experience. The goal was to create a recognizable and shareable brand that naturally extended from Welle Club and Welle Essentials.
The Outcome
Mini Meltdowns launched with a clear, compelling identity that instantly resonated with listeners. Through engaging social content, strategic positioning, and a strong brand voice, the podcast has become a go-to for those navigating the highs and lows of parenthood and business ownership. With a growing audience and a brand that truly reflects Elle and Dave’s personalities, Mini Meltdowns is more than just a podcast—it’s a community built on real talk and shared experiences.
Dave Dingwall and Elle Chrisp
