Real Science Athletics

Overview

Real Science Athletics is a supplement brand founded by fitness enthusiast Sean Nalewanyj, a trusted authority with over 1M+ YouTube subscribers. Built on evidence-based formulations and a no-nonsense approach, the brand stands apart in an industry often clouded by hype and misinformation. The challenge? Positioning RSA as the go-to supplement brand for athletes and fitness enthusiasts who value science, results, and transparency—while competing in a crowded wellness market.

The Solution

I developed a clean, authoritative, and educational social media strategy that highlighted RSA’s credibility and science-first philosophy. Through engaging visuals, easy-to-digest educational content, and storytelling rooted in Sean’s expertise, we crafted a brand voice that felt both approachable and trustworthy. Each piece of content—from supplement breakdowns to training and recovery insights—was designed to simplify complex information, build authority, and establish RSA as a brand that speaks directly to athletes who want facts over fluff.

The Outcome

The strategy not only boosted brand awareness but also built a loyal, informed community around RSA’s mission. By combining expert-driven content with a polished and consistent visual identity, RSA earned stronger engagement, deeper trust, and positioned itself as a supplement brand athletes can rely on. The result: a growing audience that not only follows but actively believes in and supports the brand.