Two Birds Skincare
A strategic and engaging social media approach for Two Birds Skincare, crafted to captivate beauty enthusiasts and lash lovers alike. By blending compelling storytelling, eye-catching visuals, and targeted content, we elevated the brand as the go-to solution for achieving naturally longer, healthier lashes.
Overview
Two best friends from different worlds—one a countryside dreamer, the other a city girl—came together to create a skincare brand that bridges natural beauty and modern innovation. Their journey began with a single hero product: a lash and brow serum designed to nourish, strengthen, and enhance natural lashes. With a passion for beauty and a vision for authenticity, they set out to build a brand that speaks to everyday women looking for effortless confidence.
The Solution
To bring their vision to life, I developed a dynamic social media strategy that blended captivating storytelling, stunning visuals, and strategic content designed to educate and inspire. From brand messaging to content execution, I crafted a cohesive online presence that not only highlighted the product’s effectiveness but also resonated with the brand’s growing community. Through engaging campaigns, user-generated content, and a refined aesthetic, we positioned Two Birds Skincare as a go-to brand in the beauty space.
The Outcome
With a strong and consistent social media presence, Two Birds Skincare has built a loyal community of beauty lovers who trust the brand’s products and mission. The strategic content approach has increased brand awareness, boosted engagement, and helped drive sales—proving that an authentic, well-executed social media strategy can turn a startup beauty brand into a must-have name in the industry.
Kristin & Julia
Founders of Two Birds Skincare
