Beth Bender Beauty
Social media strategy and content design for a cosmetics brand centered around its hero product: precision eyeliners. The goal was to increase visibility, drive engagement, and turn casual viewers into loyal beauty customers.
Overview
In 2022, I worked with Beth Bender Beauty to strengthen their social media presence and highlight their bestselling eyeliners. The challenge was standing out in a saturated beauty space while keeping the content relatable, entertaining, and aligned with the brand’s personality.
The Solution
I implemented a meme-led content strategy that blended beauty education with humor and trending internet culture. By pairing relatable memes with product-focused visuals and clever copy, the content became highly shareable and approachable, making the brand feel less like a traditional beauty company and more like a community.
The Outcome
The strategy led to several viral posts, dramatically increasing reach and engagement. More importantly, it helped convert viewers into buyers and repeat customers, while fostering an active community of beauty enthusiasts who consistently interacted with and supported the brand.
